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挑战:跨年,跨时代春节是一个千家万户的团聚时刻,但在中国,年味似乎越来越淡了。为了庆祝2016猴年,百事可乐创作了以美猴王六小龄童为主角的一支情绪饱满的短片,阐述了其在西游记中扮演孙悟空的故事。六小龄童老师是一位跨时代的文化标志,他有让全家合坐在一起的力量,但是首先,大家要先看到这段内容。战略:以移动为主导百事非常勇敢地启用了一个完全以移动主导的营销活动。毕竟,不同年龄段的人在春节期间每天都会使用3.91小时的
Challenges: The New Year’s Eve, the Spring Festival across the years is a moment of mass reunion, but in China, the taste of the year seems to fade. To celebrate the Year of the Monkey in 2016, Pepsi created a full-length short film featuring six young monkey kings of the Monkey King, illustrating his story of playing the Monkey King in Journey to the West. The six-year-old child teacher is a cultural symbol of an era. He has the power to let the whole family sit together, but first of all, everyone must first see this content. Strategy: Mobile-led Pepsi is very brave enough to launch a completely mobile-led marketing campaign. After all, people of all ages use 3.91 hours a day during the Spring Festival.