马蔚华:把商业模式引入公益,把公益理念引入商业

• 作 者: 马蔚华
• 机 构: 深圳国际公益学院,深圳壹基金公益基金会,
• 出 处: 中国慈善家
• 发表日期: 2016年03期
• 关键词: 慈善公益事业 马蔚华 壹基金 公益组织 公益慈善事业 招商银行行长 公益机构 公益基金会 慈善信托 筹资管理

备受瞩目的“十三五”规划,提出了创新、协调、绿色、开放、共享的五大发展理念,“创新”是五大理念之首。慈善公益事业作为经济社会生活的有机组成部分,也是创新这盘“大棋”的有机组成部分,必须加快创新发展步伐,尤其是要注重与商业模式的结合。公益事业推进商业式创新,首先是由其内在转型需求决定的。中国慈善正在从政府主导转向民间主导;从少数精

High-profile “13th Five-Year Plan” put forward five major development concepts of innovation, coordination, greenness, openness and sharing. “Innovation” is the first of five major concepts. As an integral part of economic and social life, charity and public welfare undertakings are also an integral part of innovation and development. We must speed up the pace of innovation and development, and in particular, combine with the business model. Public welfare to promote business innovation, first of all, is determined by its internal transformation needs. Chinese charities are shifting from government-led to private-led; from a handful of fine