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自2014年成功启动“360°全体验行”活动以来,陕汽重卡颠覆了行业传统营销理念,引领行业体验营销潮流,在体验营销方面渐成行业样本和标杆。2015年,陕汽“360°全体验行”重装出发,在原先活动的基础上进行了创新和升级,诸如“卡车特技极限体验营”、“大篷车互动路演”、“客户运营高级特训基地”等一系列体验行动,为2015年陕汽市场营销注入了新活力。但是万变不离其宗,“以客户为中心”依然是陕汽的核心关键词,并且得到了进一步强化和升华。
Since the successful launch of “360 ° All Experiences” activity in 2014, Shaanxi Heavy Truck has subverted the traditional marketing concept of the industry, leading the industry to experience the marketing trend, and gradually became the industry sample and benchmark in the aspect of experiential marketing. In 2015, Shaanxi Auto made a 360-degree experience and made innovations and upgrades on the basis of its original activities such as Truck Trolley Limit Experience Camp, Caravan Interactive Roadshow, “Customer Operations Advanced Training Base ” and a series of experiential actions for the 2015 Shaanxi Automobile Marketing has injected new vitality. However, its motto is unchanged, “customer-centric ” is still the core of Shaanxi Automobile Keywords, and has been further strengthened and sublimated.