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市场营销实践教学的目的是帮助学生更好地掌握专业知识和技能,实践教学是打破传统的教学方法运用实践模式让学生对市场营销知识和技能产生兴趣,使教学效果得即可很好的提升,角色扮演法是一种极具实践性和可操作性的教学方法将其应用到市场营销实践教学中,能很好的提升实践教学的效果。本文从角色扮演法的简介入手,对角色扮演法在市场营销实践教学中的应用进行分析,谈谈角色扮演法市场营销教学中的应用。近年来,各大企业在招聘市场营销专业学生时,通常会
The purpose of marketing practice teaching is to help students better master the professional knowledge and skills, practice teaching is to break the traditional teaching methods. Practice mode to enable students to have an interest in marketing knowledge and skills, teaching effectiveness can be very good to enhance , Role-playing method is a very practical and operable teaching method applied to marketing practice teaching, can well enhance the effectiveness of practical teaching. This article starts with the introduction of the role-playing law, analyzes the application of the role-playing law in marketing practice teaching, and discusses the application of the role-playing law in the marketing teaching. In recent years, major companies typically employ marketing professionals