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对于旅行社的发展来说,市场营销与推广,是其获得长远发展,不断提高经济效益的要素,笔者从国内旅游业现存的不足之处出发,对旅游业市场营销的必要性进行了分析,在此基础上有针对性地提出了做好旅游业市场营销工作的具体措施。一、我国旅行社现存问题(一)经营手段采取承包制,低价营销策略旅行社普遍存在“小,散,弱,差”的状祝,以承包方式经营的旅行社不考虑公司的产品发展和经济效益的可持续提高,目光短
For the development of travel agencies, marketing and promotion are the elements of long-term development and continuous improvement of economic benefits. Based on the existing deficiencies of domestic tourism, the author analyzes the necessity of tourism marketing. Based on this, we put forward specific measures to do a good job marketing tourism marketing. First, the existing problems of China’s travel agencies (A) means of operation to take the contracting system, low-cost marketing strategy Travel agents widespread “small, scattered, weak, poor,” Zhu Zhu, travel agencies operating in a contract manner without considering the company’s product development and The sustainable development of economic benefits, short-sighted