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编者按:近年来,由互联网的快速发展所造就的网民的强大力量,不仅彻底改变了企业以自我为中心的营销观念与做法,而且使越来越多的企业在营销活动中更加难以把握自己的主动权。在网络时代,以顾客价值创造为核心显得尤为重要,这是一个让消费者参与营销4P的时代,营销不再是厂商的独角戏。甚至消费者成了企业命运的主宰,谁掌握了消费者,谁能为消费者真正创造价值,谁就能够在竞争中赢得主动。
Editor’s Note: In recent years, the power of Internet users created by the rapid development of the Internet has not only completely changed the self-centered marketing concepts and practices of enterprises, but also made more and more enterprises more difficult to grasp themselves in their marketing activities The initiative. In the Internet age, customer value creation as the core is particularly important, this is a time for consumers to participate in marketing 4P, marketing is no longer the vendor’s one-man show. Even consumers become the dominance of the fate of enterprises, who mastered the consumer, who can really create value for consumers, who will be able to win the initiative in the competition.