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在当今日趋激烈的竞争环境中,市场机会对一个小资本的独自创业者来说已越来越少。一般情况下采取加盟特许经营的方式要比独立创业的风险小得多。据美国中小企业管理部门统计,在开业第一年就失败的自营店铺比例高达30%-35%,而采用特许经营方式的店铺在开业第一年失败的比例仅为3%-5%。然而,在加盟之前,投资者非常希望了解有关特许经营的热门行业,以使投资获得最稳定的回报。以下精选了一些在特许经营领域表现突出或有发展前景的行业,供投资者参考。餐饮业餐饮业是特许经营发展最蓬勃的行业,尤其是快餐店。1994年美国增长最快的十大特许经营企业中,有5家是快餐店,其中最著名的是麦当劳,排名第二。加盟特许经营餐饮业投资额从几万到上百万不等,一般可以给投资者带来稳定的回报。
In today’s increasingly fiercely competitive environment, market opportunities have become less and less for a small-capital individual entrepreneur. Under normal circumstances, franchising is much less risky than independent entrepreneurship. According to statistics from the US SME management department, the percentage of self-operated stores that failed in the first year of operation was as high as 30%-35%, while the percentage of shops that used the franchise mode failed in the first year of operation was only 3%-5%. However, before joining, investors are very keen to learn about the hot industries of franchising so that the investment can get the most stable return. The following highlights some industries that have outstanding or promising development in the franchise sector for investors’ reference. Catering industry Catering industry is the most flourishing industry in franchising, especially fast food restaurants. Of the ten fastest growing franchise companies in the United States in 1994, five were fast food restaurants, the most notable of which was McDonald’s, which ranked second. Franchise franchise catering industry investment ranging from tens of thousands to millions, generally can give investors a stable return.