99年国产手机广告演义

• 作 者: 张艳媚
• 出 处: 广告大观
• 发表日期: 2000年08期
• 关键词: 手机广告 手机市场 用户数目 随风潜入夜 移动电话 诺基亚 广告宣传 阿尔卡特 西门子 松下

“随风潜入夜,润物细无声”,这句美丽的古诗可以用来形容国产手机进入市场后的广告宣传活动。中国的手机市场一直被外资品牌所垄断,摩托罗拉,诺基亚和爱立信三巨头,加上三星,西门子,飞浦浦,NEC,索尼,松下,阿尔卡特等各国品牌,分享着快速增长的中国手机市场。中国消费者并不富裕,但他们中的许多人钟爱移动通讯方式。许多家庭只有一条电话线路,但多个家庭成员拥有手机。在一些城市,移动通讯的用户数目已经超过了普通家庭电话。中国的手机

“Sneaked into the night with the wind, moisten things silently”, this beautiful ancient poetry can be used to describe domestic mobile phone advertising into the market after the campaign. China’s mobile phone market has been dominated by foreign brands, Motorola, Nokia and Ericsson Big Three, plus Samsung, Siemens, Philips, NEC, Sony, Panasonic, Alcatel and other countries to share the rapidly growing Chinese mobile phone market. Chinese consumers are not rich, but many of them love mobile communication. Many families have only one phone line, but multiple family members have a cell phone. In some cities, the number of mobile communications users has exceeded the average home phone. Chinese cell phone