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按销售码洋统计,在京东图书平台上,2016年最受读者欢迎的品类是童书,其次是文教类、文学类、生活艺术类、社科类、经管励志类、科技类和原版书。近年来,电商平台图书销售持续保持高速增长的态势,每年增幅都在两位数以上。在2016年,网上书店依然保持了30%左右的增长,并在销售总码洋上正式超越实体书店。结合京东图书全年的销售数据,可以看出,尽管缺乏像2015年《秘密花园》那样的现象级爆款产品,2016年电商
According to the statistics of the sales code, on the platform of Jingdong Book Platform, 2016 is the most popular category of children’s books, followed by cultural and educational books, literature, art of life, social sciences, management of inspirational categories, science and technology and original books. In recent years, e-commerce platform book sales continued to maintain the rapid growth trend, the annual increase in more than double-digit. In 2016, the online bookstore still maintained a growth of around 30% and formally surpassed the physical bookstore on the total sales volume. According to JD.com’s sales data throughout the year, it can be seen that despite the lack of phenomenal explosion models like the “Secret Garden” in 2015, the 2016 E-commerce