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对灾难的预警与报道是媒体的职能之一,也是记者的职业责任。作为事发地的地市级报纸,如何进行有效的危机传播?笔者以《齐齐哈尔日报》和《鹤城晚报》的“8·4”事件报道为例,谈谈地市报危机传播应该把握的四个原则。一、信息公开:危机传播要义灾难事件报道实际是一种危机传播。
Early warning and reporting of disasters is one of the functions of the media and a reporter’s professional responsibility. How to carry out effective crisis communication as the local newspapers at the time of the incident? The author takes “8 · 4” incident coverage of “Qiqihar Daily” and “Hecheng Evening News” as an example to talk about the necessity of communication Four principles. First, the information disclosure: the essence of crisis Disaster coverage is actually a crisis spread.