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在10月21日举行的2005年度江苏广播电视总台电视广告招商会上,一项新的活动吸引了众多企业主,广告公司和媒体的共同关注,那就是江苏电广播电视总台拿出9个电视广告版块进行公开招标,这在省级电视媒体中尚属首次。实行广告公开招标的好处非常明显:信息公开、操作透明、竞争公正、标准统一,所有参与竞标的企业与广告公司站在同一条起跑线上,不受人情关系的干扰,完全根据自身的实力和实际需求,在预算底线的范围内,现场考察竞争对手策略。
A new event attracted the attention of a large number of business owners, advertising agencies and the media at the 2005 TV station of Jiangsu Radio and Television on January 21 for investment promotion. That is, the Jiangsu Radio and Television General Office came up with 9 This is the first time that a television commercial has been openly tendered in the provincial television media. The advantages of open bidding for advertisements are obvious: the information is open, the operation is transparent, the competition is fair, the standard is uniform, and all bidding enterprises and advertising companies are standing on the same starting line. They are not disturbed by the human relations and are based solely on their own strength and actuality Demand, within the budget bottom line, on-site inspection competitors strategy.