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特许经营(加盟连锁)以迅雷不及掩耳之势席卷中国商界,已渗透到包括餐饮娱乐、旅馆、不动产、休闲旅游、印刷、影印、人力资源中介、家庭清洁、洗衣服务、建筑装修、便利商店、日杂零售、汽车租赁业、健身美容以及社区服务等广阔的领域。不少人认为,只要一加盟连锁,便是驶上了致富的高速公路,便可一本万利了。其实不然,加盟连锁再好,也只是一种经营业态。如果我们自身根基不稳,期望值过高,市场运作状态又不佳,那么即使连锁了,也仍然难免亏损的厄运。近来商界不时传来一些连锁加盟店败北的消息,就暴露了连锁经营中若干值得深思的问题。本刊从分析问题入手,以特许商、加盟商、市场为解剖要素,刊发一组带解析性、操作性的文章,或许对经营者们涉足连锁业态有所帮助。
Franchising (franchising) swept the Chinese business community with lightning strikes and has infiltrated a wide range of industries including restaurants and entertainment, hotels, real estate, leisure travel, printing, photocopying, human resource agency, home cleaning, laundry service, building renovation, convenience store , Grocery retail, car rental, fitness and beauty and community services and other vast areas. Many people think that as long as a franchise chain, it is driving into the rich highway, you can make a profit. In actual fact, joining the chain even better, it is only a business format. If our own instability, the expectations are too high, the market is not working well, then even if the chain is still inevitable loss of doom. Recently, the business community came from time to time some chain franchise stores lost the news, it exposed some of the chain of business issues worth pondering. Articles from the analysis of the issue to the franchisee, franchisee, the market as an anatomical element, published with a group of analytical, operational articles, may be involved in the chain of business operators to help form.