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当人面对两种或两种以上的互不兼容的选择,而每一种都颇具诱惑力时,冲突就产生了。为冲突找到平衡点,满足人性的不同面需求的品牌,就能得到消费者的认可。对于女人而言,既想成为出的厅堂,进的厨房,成为儿子,老公不可或缺的贤妻良母;同时,也希望在事业沙场上巾帼不让须眉,成就一番风云变化——这两者之间一定是存在冲突的,而DeBeerS,正是利用了这个冲突,为自己的产品谋得了再一次购买的机会——“左手轻摇摇篮,右手驾驭世界。”左手宣告的是承诺,右手代表的是独立;左手为爱情而活,右手为精彩而活;左手渴望为爱人相牵,右手渴望为事业抬起。世上的女性们,举起右手吧!广告恰如其分的化解了女性在工作和家庭之间的冲突,让女人既要对家庭负责的自己
Conflicts arise when people face two or more incompatible options, each of which is tempting. For the conflict to find a balance point to meet the different needs of human face brand, consumers will be recognized. For women, both want to be out of the hall, into the kitchen, become a son, her husband indispensable wife and mother; the same time, I hope to make career in the field not to make men, achievements some changes - these two There must be a conflict between the two, and DeBeerS, it is the use of this conflict, for their products to obtain the opportunity to buy again - “left hand shake the cradle, the right hand to control the world. ” The left hand is promised The right hand represents independence; the left hand lives for love and the right hand is wonderful for living; the left hand longs for the lover, the right hand lifts for cause. The world’s women, raise your right hand! Ads appropriately resolve the conflict between women and work in the family, so that women are both responsible for their own family