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4R营销策略是一种以竞争为导向,以关系营销为核心的全新的营销策略。阐述了4R营销策略引入煤炭市场,并以淮北矿业集团为例分析大型煤炭企业如何运用4R策略开展煤炭营销活动,为煤炭企业提供参考。
4R marketing strategy is a brand new marketing strategy based on competition and relationship marketing. The 4R marketing strategy is introduced into the coal market. Taking Huaibei Mining Group as an example, the paper analyzes how large coal enterprises use 4R strategy to carry out coal marketing activities and provide reference for coal enterprises.