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“十一五”期间,高职院校将为社会输送1100多万名毕业生。这些毕业生能否顺利就业,逐渐成为了高职院校乃至整个社会关注的热点问题,引起了方方面面的高度重视。本文从导入市场营销观念、做好毕业生就业服务工作的角度出发,对毕业生的就业问题进行了探讨,着重阐述了高职院校毕业生就业市场营销观念的内容和实质以及如何运用市场营销观念,提高高职毕业生就业服务水平。
During the 11th Five-Year Plan, vocational colleges will deliver more than 11 million graduates to the society. Whether these graduates can get employment smoothly has gradually become a hot issue that has been paid more attention to by vocational colleges and even the society as a whole. It has drawn great attention from all aspects. This article discusses the employment of graduates from the perspective of introducing marketing concepts and doing a good job of graduates’ employment services. It focuses on the contents and essence of employment marketing ideas for graduates of higher vocational colleges and how to use marketing Concept, improve the level of employment of higher vocational graduates.