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随着新媒体技术的迅速发展,各种新媒体形态不断出现,媒体之间的竞争更趋激烈。在信息传播技术高度发达的今天,传统媒体向互联网等新兴传播领域延伸是大势所趋,谁占领了新兴媒体阵地,谁的传播手段就会更先进、传播能力就会更强大。我国的都市报在加强传播能力建设的过程中,增强了向互联网延伸的紧迫感和主动性,积极开拓新兴媒体领域,不断扩大覆盖面、增强影响力。当前,在我国三网融合及全球媒介融合趋势日显的大背景下,2010年成为传
With the rapid development of new media technologies, various forms of new media are constantly emerging and the competition among media becomes more and more intense. In today’s highly developed information and communication technology, the extension of traditional media to the emerging media such as the Internet is a general trend. Whoever occupies an emerging media position will have more advanced means of communication and stronger communication capabilities. In the process of strengthening capacity building in communication, China’s Metropolis Daily has enhanced its sense of urgency and initiative in extending the Internet and actively explored new media fields, constantly expanding its coverage and enhancing its influence. At present, under the background of the triple play of our country and the trend of global media convergence day by day,