试论小微企业的发展策略

• 作 者: 凌婧 丁斌
• 机 构: 安徽大学商学院人力资源管理系,中国科学技术大学管理学院,
• 出 处: 海峡科技与产业
• 发表日期: 2016年08期
• 关键词: 小微企业 发展 策略

经过近几十年特别是改革开放以来的发展,小微企业已成为市场主体中的多数。国内外历史和现实都证明,小微企业以其顽强的生命力和不息的进取精神,已成为构造市场经济主体、促进社会经济稳定发展的重要力量。2008年金融危机以来,在目前全球宏观经济环境不景气的背景之下,小微企业的发展也面临诸多问题。本文试从分析其发展的历程、存在的问题的基础上,探究其发展的策略。

After decades of development, especially since the reform and opening up, small and micro enterprises have become the majority of the market participants. History and reality both at home and abroad have proved that the small and micro enterprises, with their tenacious vitality and continuous enterprising spirit, have become an important force in constructing the main body of a market economy and promoting the steady development of social economy. Since the financial crisis in 2008, under the background of the current global macroeconomic downturn, the development of small and micro enterprises also faces many problems. Based on the analysis of the course of its development and existing problems, this paper explores its development strategy.