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一条网上免费信息如何演化成一场数十万元的线下汽车交易?一年1800万辆的乘用车巨型蛋糕,为何垂直网站、天猫们无法吃到最大的一块?“媳妇最喜欢这张照片。”在汽车论坛里,杨帆晒出了自己在开满油菜花的乡间小路上,轻靠在一辆白色轿车前的照片。这是2013年杨帆在网上泡了四个月后,反复对比才锁定的爱车。“1000元油卡和大礼包还是很有吸引力的。”杨帆是“双十一”首届购车节近20万实现购车愿望的消费者之一,对于这次网上买车,除了提车时间等得有点长,杨觉得其它都还满意。为杨帆提供油卡和礼包的是一家垂直网站——汽车之家。但这家公司的副总裁马刚感觉却是“真的就像扒了一层皮一
How does an online free information evolve into a multi-million offline car deal? One year 18 million passenger car giant cake, why vertical sites, Lynx who can not eat the largest piece? Zhang photo. ”In the car forum, Yang fan drying out his rape in the country lane, light in front of a white car photos. This is the 2013 Yang Fan soak in the Internet after four months, repeatedly locked before the car. “1000 yuan oil card and spree is still very attractive.” “Yang Fan is” double eleven “first car festival nearly 20000 to achieve the desire of car buyers, for this online to buy a car, in addition to Took a little longer wait time, Yang feel that others are still satisfied. Yang Fan to provide oil cards and gift package is a vertical website - car home. But Ma Gang, the company’s vice president, feels it is ”like a peel."