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随着信息技术的飞速发展,传播渠道、形式日趋多样化,受众的需求不断变化上升,这些反映到广告市场中,无疑,整个行业正在进行着一场深刻的变革。在新时期,我们对于市场的新需求、新趋势、新变化都更为关注重视,由此也诞生了以CTR为代表的广告市场研究机构,致力于中国传媒各方面的数据调查研究和产品的研发,在引领中国传媒和广告市场积极应对新情况、准确研判新趋势、实现健康发展等方面发挥了重要作用。
With the rapid development of information technology, diversified channels of communication, diversified forms, and ever-changing audience demands, these are reflected in the advertising market. Undoubtedly, the entire industry is undergoing a profound transformation. In the new era, we are paying more attention to new demands, new trends and new changes in the market. As a result, we have also created an advertising market research center represented by CTR, dedicated to data research and product research in all fields of the Chinese media R & D has played an important role in leading the media and advertising market in China to actively respond to new situations, accurately determine new trends and achieve healthy development.