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染发运动的全面开展,对美发市场的崛起和扩大起了重要的推动作用,从而使染发成为当今业内人士的热门话题。日本美发美容界在近三年的时间里开展了多次“色彩在日本”的美发周活动,对推动染发起到了巨大的作用。 然而在染发成为人们关注的焦点时,近来,他们正以烫发作为主题进行“烫发活性化”运动。意在告之每一位光顾美容院的客人“烫发已经变化”,从而唤起更多女性对烫发的新认
The full development of hair dyeing campaign has played an important role in promoting the rise and expansion of hairdressing market, thus making hair coloring a hot topic in the industry today. Japan hair beauty industry in the past three years carried out a number of “color in Japan” hair week activities, to promote hair dye played a huge role. However, when hair coloring becomes the focus of attention, recently, they are performing “Perm Activation” with the theme of perm. Intended to tell every guest patronage beauty salon “perm has changed,” so as to arouse more women on the new perm