本土品牌不甘人后发展

• 出 处: 中国黄金珠宝
• 发表日期: 2012年05期
• 关键词: 本土 品牌商家 不甘人后 饰品 陕西地区 西部地区 西部经济发展 上海黄金交易所 珠宝品牌 西部大开发

外地品牌进入西安,凭借品牌优势和资金优势,通过各种媒体宣传,市场得到发展,很快占领了西安市场的半壁河山。面对外地品牌的挑战,陕西本土品牌商家在惶恐不安中并没有消极等待,他们从各方面采取措施:一方面与国内外品牌商家融合、携手,把品牌饰品推向西安广大消费者;一方面采取措施,千方百计的培育、发展自己的品牌,让本土品牌尽快为市场认可。

Foreign brands entered Xi’an, and with the advantage of their brands and financial advantages, the market was developed through various media propaganda and they quickly occupied half of the Xi’an market. In the face of challenges from foreign brands, Shaanxi local brand businesses have not passively waited in fear. They have taken measures in various aspects: on the one hand, they have merged and cooperated with domestic and foreign brand merchants to push branded jewelry to the majority of consumers in Xi’an; Take measures to nurture and develop your own brand with every possible means, so that local brands can quickly recognize the market.