运动服饰专卖店的陈列设计研究

• 作 者: 胡杰
• 机 构: 华南师范大学增城学院,
• 出 处: 美术界
• 发表日期: 2012年07期
• 关键词: 运动服饰 专卖店 陈列设计 品牌专卖 体育服饰 中国经济 服装厂 亚运会

一、运动服饰专卖店的发展沿革与展示意义1、运动服饰专卖店的发展沿革简述随着中国经济的发展,我国陆续出现了很多体育服装厂,但是这时候的体育服饰,虽然有品牌,但是还没有品牌专卖的概念。如著名的梅花、回力、飞跃等品牌,伴随着北京亚运会的举办,一度出现了断销的局面。当时的很多年轻人都已有一身梅花运动服和一双回力运动鞋为骄傲。至上世纪90年代,随着企业的竞争的日渐激烈,涌现出了许多新的体育品牌,1986年成立的康威体育用品公司,是中国第一

First, the development of sports apparel stores and display the significance of 1, the development of sports apparel store brief With the development of China’s economy, many sports apparel factories in our country have emerged, but this time the sports apparel, although there are brands, But there is no concept of brand monopoly. Such as the famous plum, back to power, leap and other brands, along with the Beijing Asian Games held, once appeared off the situation. At that time, many young people already have a Plum sportswear and a pair of effort shoes for the pride. To the 90s of last century, with the increasingly fierce competition in enterprises, emerged a lot of new sports brands, established in 1986 Conway sporting goods company, is China’s first