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党报党刊是党和人民的喉舌,是宣传党的理论和路线、方针、政策,动员、教育、引导干部群众投身两个文明建设的重要阵地。因此,做好党报党刊的发行工作,对于贯彻落实党的方针政策,巩固党的宣传舆论阵地,具有十分重要的意义。改革开放以来,随着社会主义市场经济的发展,各类新闻媒体大量出现,报刊市场竞争敝烈,党报党刊征订发行工作的难度越来越大,形势日益严峻。党报党刊征订发行工作遇到的困扰,主要是由于部门行业报刊严重挤占了党报党刊发行市场。党报党刊具有其它报刊不可替代的舆论宣传主阵地作用,所以在发行中应予以重点保证,并应采取必要的组
The Party Journal is the mouthpiece of the party and the people. It is an important front for propagating the party’s theories, lines, guidelines and policies, and mobilizing and educating cadres and the masses to join the two civilizations. Therefore, to do a good job in the distribution of the party’s newspapers and periodicals is of great significance to implementing the party’s principles and policies and consolidating the propaganda and public opinion positions of the party. Since the reform and opening up, with the development of the socialist market economy, various types of news media have appeared in large numbers and the competition in newspapers and magazines has been extremely fierce. It is more and more difficult for the party newspapers and periodicals to issue and issue their publications and the situation is increasingly grim. The troubles encountered in the subscription of the Party’s newspapers and periodicals for the issue of party’s newspaper reports were mainly due to the serious squeeze by the industry and newspapers and periodicals on the party newspaper issue market. Party newspapers and periodicals with other newspapers can not be replaced by public opinion advocacy position, so in the distribution should be given priority to ensure that, and should take the necessary group