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世界上的事物都是在运动不息和变化不止,事物的状态和特征也在相应变化,因此,信息也总是不断产生和不断传递。企业产品的经济寿命,世界市场的行情变化,都在不断提供各种各样的信息。市场信息是人类信息的一种。所谓市场信息是指反映市场经济活动特征及其变化的各种消息、情报、资料的统称。市场信息是一种重要的经济信息,包括市场营销信息、市场管理信息、科技信息和市场环境信息等。市场信息的特征具有:目的性,利益性,竞争性,变换性,层次性。市场信息呈现出的发展趋势是:信息量急剧增加;处理与传递信息的速度加快;信息处理方法复杂化;市场信息处理的系统化;市场信息网络化。市场信息竞争更多地表现在竞争情报的搜集整理、挖掘分析、综合提炼上。竞争情报是对整体竞争环境和竞争对手的一个全面监测过程。具体地说:竞争情报是用合法和道德
Everything in the world is constantly moving and changing. The status and characteristics of things are changing accordingly. Therefore, information is constantly produced and transmitted continuously. Business products, economic life, market changes in the world market, are constantly providing a wide range of information. Market information is a kind of human information. The so-called market information refers to reflect the characteristics of the market economy and its changes in a variety of information, intelligence, information collectively. Market information is an important economic information, including marketing information, market management information, scientific and technological information and market environment information. The characteristics of market information have: purpose, profitability, competitiveness, transformation, hierarchy. Market information shows the development trend is: a sharp increase in the amount of information; speed up the processing and delivery of information; information processing methods of complex; systematic market information processing; market information network. Market information competition is more reflected in the collection of competitive intelligence, mining analysis, comprehensive refining. Competitive intelligence is a comprehensive monitoring process of the overall competitive environment and competitors. Specifically: Competitive intelligence is lawful and ethical