【正】 Niu Qiyun beams with pride when hetalks about his three children with a jour-nalist from Beijing. Two sons have graduated from the Mu-sic College at Shan
品牌个性及驱动因素 自从上世纪50年代广告业界首次提出“品牌个性”一词,半个世纪以来关于它的探讨就未曾停止过。美国学者Jennifer L. Aaker(1997)在《Dimensions of Brand Personality》中将品牌个性定义为“the set of human characteristics associated with a brand”,即“与品牌相关联的一组人类性格