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著名的“能量机动理论”揭示:在空战中,获胜的一方将是在剩余能量占据优势的一方。作为电池行业领军企业,天能从零到突破300亿,26年来始终处于“加力”状态。天能的动力究竟来自哪里?CMMO:纵观成功的企业,大多是从一个机遇开始的,天能最初抓住了什么机遇?臧华忠:天能的起飞是从一个机遇开始。1999年,在电池领域,洋品牌占据主导地位,当时知名度还不高的天能电池通过“事件营销”打开了市场之门:恰逢第二届全国自行车里程大赛在桂林举行,组委会规定,如果电动车能跑60公里,就可以获得一等奖,70公里以上可获得特等奖,结果,统一装载天能电池的电动车甫一亮相,就技惊四座。参赛的电动车有18个跑出了70公里以上的佳绩,颁奖时主办方竟然遭遇奖牌不够发的“尴尬”。
The famous “theory of energy maneuvering” reveals that in an air combat, the winning party will be the party that takes advantage of the remaining energy. As a leader in the battery industry, Tian can break 30 billion from zero and has been in a state of “Jia Li” for 26 years. CMMO: Throughout the success of the business, mostly from an opportunity to start, what can be the first to seize the opportunity? Zang Huazhong: Tianneng takeoff from an opportunity to start. In 1999, in the field of batteries, foreign brands dominated, when the popularity is not high, the days of batteries through the “event marketing ” opened the door to the market: coincides with the second session of the National Bicycle Mileage Competition held in Guilin, the organizing committee Will provide that if the electric car can run 60 kilometers, you can get the first prize, more than 70 km can get Grand Prize, the results, a unified day to load the battery electric car just appeared on the technical shock four. Eighteen out of the participating electric cars ran out of 70 kilometers of success, when the organizers even encountered the medal was not issued enough “embarrassment ”.