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随着视频网站、移动互联网以及3G、4G技术的迅猛发展,当前电视媒体所面临的市场竞争变得更加残酷和激烈。电视媒体要想突出重围,就要顺应时代大潮,不断提高自身工作效率,不断创新以寻求突破。河南电视台近年来适应时代特点,积极改进宣传管理王作模式,充分发挥出了省级主流媒体所应有的舆论助推作用,取得了较为明显的社会效益。宣传管理工作的重点要求有正确的思想保证。因此,河南电视台在宣传管理工作中始终把握和坚持“政治家办台”的思想。
With the rapid development of video websites, mobile internet and 3G and 4G technologies, the market competition in the current television media has become even more cruel and fierce. If the television media wants to highlight the encircled encirclement, it must conform to the tide of the times, continuously improve its working efficiency and constantly innovate to seek breakthroughs. Henan TV station in recent years to adapt to the characteristics of the times, and actively improve the publicity and management of Wang Zuo mode, give full play to the provincial mainstream media should be the role of public opinion to boost, and achieved more significant social benefits. The key points of propaganda and management work must have the correct ideological guarantee. Therefore, Henan TV station has always grasped and adhered to the idea of “politicians running Taiwan” in the propaganda and management work.