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随着人民生活水平的提高和对生态旅游、健康消费的重视,人们已经不满足于那些加以人工修饰的传统旅游,而是更倾向于原生态的的自然景观和独特的地方文化。如何将生态旅游和文化旅游融合发展,已经成为旅游业和地方经济可持续发展的重要途径。本文采用SWOT分析法,通过对花垣县生态文化旅游产业发展的优势、劣势、机遇和威胁进行全面分析,并提出发展生态文化旅游的发展思路,以促进花垣县生态文化旅游产业的可持续发展。
With the improvement of people’s living standards and the emphasis on eco-tourism and healthy consumption, people are not satisfied with the traditional tourism that is artificially modified. Instead, they are more inclined to the original natural landscape and unique local culture. How to integrate ecotourism and cultural tourism has become an important way for the sustainable development of tourism and local economy. In this paper, SWOT analysis method is adopted to comprehensively analyze the advantages, disadvantages, opportunities and threats in the development of eco-cultural tourism industry in Huayuan County and put forward the development ideas of eco-cultural tourism in order to promote the sustainable development of eco-cultural tourism industry in Huayuan County.