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前国际奥委会主席萨马兰奇曾说过:“衡量一届奥运会是否成功的标尺是媒体。”的确,当下是一个媒介时代,我们对世界的知晓、理解通常是借助媒介提供的这个“媒介真实”“镜像空间”得以实现的。奥运会是体育盛事,而从它的诞生开始,它即与媒体同成长,共同写就了今天的“媒体奥运史”。微博奥运会:人人的奥运会4年前,Facebook的全球用户还只有1亿,而今天高达10亿。4年前我们观看北京奥运会,无外乎是在赛场上或电视屏幕上。4年后,我们通过手机可以边看电视边上微博对奥运“品头论足”。“三屏”在伦敦奥运会这一重大
Samaranch, former president of the International Olympic Committee, once said: “The yardstick for measuring the success of an Olympic Games is the media.” Indeed, the moment is a media age where we know the world, usually through media “Media real ” “image space ” can be achieved. The Olympic Games is a sports event, and from its birth, it grew up with the media and jointly wrote today’s “Media Olympics.” Microblogging Olympics: Everyone’s Olympics Four years ago, Facebook had only 100 million users worldwide, up from 1 billion today. Four years ago we watched the Beijing Olympic Games, nothing less than in the game or on the television screen. 4 years later, we can watch TV on the side of the mobile phone while on the edge of the Olympic Games. “Three Screens ” This is a big Olympics in London