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日系品牌在华销量呈现整体复苏之时,铃木却继续在下滑通道上行驶。据最新数据显示,长安铃木2015年7月销售6222辆,同比下滑22.8%;1-7月累计销售7.29万辆,同比下滑27.0%。旗下6款车型,除天语外,同比全部出现不同程度下滑。车型单一陈旧长安铃木销量如此惨淡,呈现下滑态势,究其原因在于品牌车系单一,而且更新换代节奏慢,令旗下产品陈旧不堪,无法满足消费者的喜好需求。目前长安铃木旗下共6款车型,其中奥拓为微型车,雨燕及羚羊为小型车,启悦及天
Japanese brands in China showed the overall recovery in sales, Suzuki has continued to decline in the channel. According to the latest data, Changan Suzuki sold 6222 units in July 2015, down 22.8% from the same period of last year; total sales of 72,900 units in January-July decreased by 27.0% from the same period of last year. Its 6 models, except Amagatarai, all year-on-year decline in varying degrees. Changan Suzuki models single outdated sales so bleak, showing a downward trend, the reason is that the brand car single, and the slow pace of replacement, so that its products obsolete, unable to meet the needs of consumers. At present, Changan Suzuki’s total of 6 models, of which Alto is a mini car, Swift and antelopes for small cars, Kai Yue and days