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据最新统计数据,2002年全国共出版期刊9029种,平均每个期刊每期发行量为2万份左右,报纸2137种,平均每个报纸每期发行量为9万份左右。电视节目套数2058套,广播节目套数1933套。户外广告媒体数量更是超过140万个。在众多不同类型媒体中户外媒体作用已经开始显现。酒业户外广告威力初现现代户外广告的发展,特别是交通工具广告的进一步被开发,车身广告的威力开始逐渐显现。每届糖酒会户外广告成了厂家必争得战场,很多企业为了展示形象几十万、上百万的投入,会场场景更是金碧辉煌。观众仿佛听到了驼铃声
According to the latest statistics, in 2002, 9,029 kinds of journals were published nationwide, with an average of 20,000 copies per periodical issue and 2137 newspapers, with an average circulation of about 90,000 copies per newspaper. 2058 sets of television programs, 1933 sets of radio programs. The number of outdoor advertising media is more than 1.4 million. The role of outdoor media in many different types of media has begun to emerge. Wine outdoor advertising power of modern outdoor advertising first appeared in the development, especially the advertising of transport was further developed, the power of body advertising began to emerge. Each rum has outdoor advertising manufacturers have won the battlefield, many companies in order to show the image of hundreds of thousands, millions of inputs, venues scene is magnificent. The audience seems to hear the camel sound