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主流媒体是当下传媒业一个出现频度最高的词。各级党报、省级电台、电视台自然是当仁不让地提出做城市主流媒体。都市报、晚报也提出了办城市主流媒体。如《华西都市报》、《南方都市报》等一批在都市报中颇有影响的新兴都市类报纸也在近期提出了创建主流媒体的主张。这一方面说明,当下报纸同质化竞争激烈,人们自然而然地把目光投向了高端市场;另一方面,在完成初步积累以后,更多有着远大志向的新闻人开始了对高品质产品追求。
The mainstream media is the most frequently occurring word in the media industry. Party newspapers at all levels, provincial radio and television stations are naturally doing their utmost to make the mainstream media in the city. Metropolis Daily, Evening News also made the mainstream city media. A number of emerging-city newspapers influential in the Metropolis Daily, such as Huaxi Dushi Bao and Nanfang Dushi Bao, also recently proposed the idea of creating mainstream media. On the one hand, the current homogenization of newspaper competition is fierce, people naturally turn their attention to the high-end market; the other hand, after the initial accumulation, more aspiring journalists began to pursue high-quality products.