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当前,客车底盘行业的竞争已经进入了白热化,新的市场在短时间内很难出现,全国七大主流客车底盘生产企业都被同样一个问题所困扰——客车底盘“同质化”。笔者仔细分析七大主流企业的产品,其中6m底盘共计38307辆,7米底盘共计销售18526辆,8米底盘共计销售914辆。6—8米底盘销售量占整个底盘行业销售量的80.34%,从中就不难发现,占主流产品的主要是中低端产品。这些较为集中的产品在基本配置、功能上都很相近,产品“同质化”像一座高大的城墙横亘在中国客车底盘审场,形成了一道难以逾越的天然屏障,客车底盘产品的同质化对于整个客车底盘行业乃至整个客车行业的发展是极为不利的,这在客车底盘行业界已经形成了共识,那么是不是客车底盘行业永远无法穿越这道屏障呢?能否找到开启这座城墙大门的金钥匙呢?笔者认为有!那就是——服务营销。
At present, the competition in the bus chassis industry has become intense. The new market is hard to come by in a short period of time. The seven mainstream bus chassis manufacturers all over the country are plagued by the same problem - bus chassis “homogeneity.” The author carefully analyzed the products of the seven mainstream enterprises, of which 6,307 chassis totaled 38,307, with a total sales of 7,526 chassis 18,526, 8m chassis total sales of 914 units. 6-8 meters of chassis sales accounted for 80.34% of the entire chassis industry sales, from which it is not difficult to find that the mainstream products are mainly low-end products. These more concentrated products in the basic configuration and function are similar, the product “homogeneity ” like a tall city wall runs through the trial of the Chinese bus chassis, forming an insurmountable natural barrier, bus chassis products Quality for the entire bus chassis industry and the entire bus industry is extremely unfavorable to the development of the bus chassis industry has reached a consensus that it is not the bus chassis industry will never be able to cross the barrier? Can find open the wall The golden key to the door? I think there is! That is - service marketing.