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文章针对由一个制造商和两个不同地区的零售商组成的多渠道供应链系统,研究存在地区差异的情形下,多渠道供应链中制造商和零售商的定价决策;研究结果表明随着电子渠道在某一地区的接受程度的提高,制造商电子渠道的直销价格、另一地区的批发价格及传统渠道的零售价格都将提高,而这一地区的批发价格及其传统渠道的零售价格都将降低;同时电子渠道在某一地区的物流成本除了对这一地区的零售价格影响不定外,其他与电子渠道接受程度的影响一致。
The article studies the pricing decisions of manufacturers and retailers in multi-channel supply chains in the presence of regional disparities for a multi-channel supply chain system consisting of one manufacturer and two retailers in different regions. The results show that with the development of electronics The increased acceptance of channels in one area, the direct selling prices of manufacturers’ electronic channels, the wholesale prices in other areas and the retail prices of traditional channels will all increase, while the wholesale prices in this area and the retail prices of their traditional channels are both Will reduce; At the same time the electronic channel in a certain area of logistics costs in addition to the retail price in the region, the impact of uncertainty, the other with the impact of electronic channel acceptance.