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“洋节热”在中国已经成为不可忽视的现象。中国人正将充满宗教意味的西方节日变成购物狂欢的好日子。多数学者用法兰克福的批判理论来批评与否定这种狂欢式的消费行为。但从约翰·菲斯克的大众文化观出发,大众的狂欢消费却有其积极意义。本文侧重于本文即从国人对“洋节”所持的消费态度出发,并结合约翰·菲斯克大众文化理论对目前的“洋节”消费现象做出分析,侧重于挖掘这种行为的积极力量。
“Foreign Festival hot ” has become a phenomenon that can not be ignored in China. Chinese are turning religiously full Western festivals into good days for shopping. Most scholars use Frankfurt’s critical theory to criticize and deny such carnival-style consumer behavior. However, from the perspective of John Fisk’s popular culture, the public’s carnival consumption has its positive significance. This article focuses on this article from the Chinese people’s attitude towards “Foreign Festival ” held by the consumer attitude, combined with John Fisk’s popular culture theory of the current “Western Festival” consumer phenomenon to analyze, focusing on mining this behavior The positive force.