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多年以前,丰田公司发现,世界上有许多人想购买奔驰车,但由于定价太高而无法实现。于是,丰田公司的工程师放手开发凌志汽车。丰田公司在美国宣传凌志时,将其图片和奔驰并列在一起,用大标题写道:用36000美元就可以买到价值73000美元的汽车,这在历史上还是第一次。经销商列出了潜在的顾客名单,并送给他们精美的礼盒,礼盒内装有展现凌志汽车性能的录像带。录像带中有这样一段内容:一位工程师分别将一杯水放在奔驰和凌志的发动机盖上,当汽车发动时,奔驰车上的水晃
Years ago, Toyota discovered that many people in the world want to buy a Mercedes, but it can not be done because the pricing is too high. As a result, Toyota engineers to let go Lexus development. Toyota in the United States to promote Lexus, the picture and Mercedes-Benz tied together with the headline wrote: 36,000 US dollars can buy 73,000 US dollars worth of cars, this is the first time in history. The dealer lists a list of potential customers and presents them with exquisite gift boxes containing videotapes that demonstrate Lexmark’s performance. There is such a passage in the video: An engineer put a glass of water on the bonnet of Mercedes-Benz and Lexus respectively. When the car started,