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提起豪华汽车品牌,除了劳斯莱斯、宾利等极致豪华汽车外,现在我们耳熟能详的可能就是奔驰宝马奥迪保时捷路虎雷克萨斯英菲尼迪了。而在二十年前,当提起豪华汽车品牌时,一定还少不了林肯、凯迪拉克和悍马等美国豪车品牌。然而现在,凯迪拉克、林肯及悍马品牌,在国内市场上变得暗淡无光。想当年,作为美国总统座驾级的品牌,凯迪拉克和林肯在中国几乎就是顶级汽车品牌。谁家结婚用车中如果有一辆凯迪拉克或林肯,那就是最高规格的婚礼了。如今,悍马停产了,林肯汽车难见踪影,而凯迪拉克品牌则成了鸡肋,车型好几款,销量却极低。品牌价值已经耗尽——在其他豪车品牌猛作公益活动、赞助文体活动的时候,在公众视野中
Lift the luxury car brand, in addition to Rolls-Royce, Bentley and other extreme luxury cars, and now we may well know is the Mercedes-Benz BMW Audi Porsche Land Rover Lexus Infiniti. Twenty years ago, when it came to luxury car brands, Lincoln, Cadillac and Hummer, among other American luxury car brands. Now, however, the Cadillac, Lincoln and Hummer brands have become dull in the domestic market. That year, as the president of the United States presidential-class brand, Cadillac and Lincoln in China is almost the top car brand. Who married a car if there is a Cadillac or Lincoln, it is the highest standard of the wedding. Today, the Hummer was discontinued, Lincoln cars hardly visible, while the Cadillac brand has become tasteless, several models, sales are very low. Brand value has been exhausted - In the other luxury car brands for public service activities, sponsored sports activities, in the public view