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进入20世纪90年代以来,随着In-ternet的发展,一种新的市场营销方式——网络营销也开始初露峥嵘。那么市场营销是如何与Internet联系在一起,网络营销又是什么,它有些什么样的优点,以致我们会认定网络营销会成为下个世纪市场营销的主宰呢? 市场营销因Internet的迅猛发展而逐步走入网络时代作为全球最大的计算机互联网络,In-ternet是目前“信息高速公路”的主干网。Internet也称国际互联网。它最初是因军事目的由美国国防部建成。而后随着高等院校等科研部门的加入又逐步朝科研网方向发展。时至今日,Internet已成为是世界上众多不同网络互联而成的大型国
Since the 90s of the 20th century, with the development of In-ternet, a new marketing method-network marketing has begun to emerge. So how is marketing connected with the Internet, what is internet marketing, and what is its advantage so that we can assume that internet marketing will dominate the marketing of the next century? Marketing is gradually being driven by the rapid development of the Internet Into the Internet Age As the world’s largest computer Internet, In-ternet is the backbone of the current “information superhighway.” Internet also known as the Internet. It was originally built by the U.S. Department of Defense for military purposes. And then with the accession to higher education and other scientific research departments and gradually toward the research network direction. Today, the Internet has become a large country that is interconnected by many different networks in the world