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自2014年中以来,中国国际电视总公司以央视春晚的海外传播为重点,全面启动《中国春晚》系列节目,采取有力措施,汇集精品节目,加大市场运作与海外推广,不断扩大春晚的国际影响力,打造中国文化品牌,取得显著成效,为中国文化海外传播带来有益启示:一、立足中华文化,传播中国价值;二、融通中外话语,打造国际品牌;三、突出企业主体,推进市场运作;四、拓展融合渠道,扩大全球影响。
Since mid-2014, CCTV has focused on the overseas broadcast of CCTV Spring Festival Gala, launched the “China Spring Festival Gala” series of programs in an all-round manner, took effective measures to bring together quality programs, stepped up market operation and overseas promotion, Influence, and create a Chinese cultural brand, and achieved remarkable results, for the Chinese overseas culture to bring useful inspiration: First, based on Chinese culture, the dissemination of Chinese values; Second, blending Chinese and foreign words, to create an international brand; Third, to highlight the business entities to promote the market Operation; Fourth, to expand integration channels to expand global influence.