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市场综述 >>21世纪初,以摩托罗拉、诺基亚、爱立信为首的“洋品牌”占据着80％以上的中国手机市场。新生的TCL移动通信同其它国产手机一样,由于资金、技术、规模的限制而步履维艰。是进口组装、贴牌生产、低声下气做代工(OEM),还是自主研发、生产真正属于中国自己的手机?是在不到20％的井底空间偏安一隅,与低档手机国内厂商“窝里斗”,还是奋起挑战实力强盛的跨国巨头,引领中国手机抢滩登陆中高档品牌“诺曼底”?TCL面临着艰难
Market Overview >> At the beginning of the 21st century, the “Foreign Brands” led by Motorola, Nokia and Ericsson accounted for more than 80% of China’s mobile phone market. The newborn TCL mobile communications, like other domestic mobile phones, is struggling with financial, technological and scale constraints. Is the import assembly, OEM, whispering to do foundry (OEM), or independent research and development, production really belongs to China’s own mobile phone? Is less than 20% of the well in the corner of security, with low-end mobile phone manufacturers in the country, Or challenge the powerful multinational giants to lead the Chinese mobile phone beach landing in the high-end brand "Normandy? TCL is facing difficulties