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真实性·思想性·合法性──试谈对报刊广告质量的审读文/叶子广告与报刊的关系十分密切,后者是前者科学选择的传播媒介之一,即信息载体;前者是后者重要的经济收人来源和使用价值的重要组成部分。要使读者既喜欢阅读报刊的新闻和文章,又能对日益增多的广告信息感兴趣...
Authenticity, Thoughtfulness and Legitimacy - On the Review of the Quality of Newspaper Advertisements / Leaf Advertising is very closely related to newspapers and periodicals, which is one of the media of scientific choice of the former, namely the information carrier; the former is the latter important An important part of the source and use value of economic income. To make readers both enjoy reading news and articles in the press, but also interested in the growing number of advertising messages ...