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许多经济学理论都指出,市场最重要的特性就是不确定性。这也是企业和企业家在市场活动中面临的最重要的问题。市场包含着无数消费者的活动,尽管经济学家可以用数学模型进行对经济的预测,但其实他们经常都是在猜、在赌,没有一个能完全洞悉与把握市场。此外,科技的变革以及政治局势的多变也加剧了市场的不确定性。那么,在这种情形之下,企业要如何谋求生存发展呢?这个问题的答案是,不要也不能希望完全消灭或者规避不确定性,因为不确定性正是企业存在的理由—也就是用无数企业的尝试去对付不确定性。上千万的企业分头自主经营,各自尝试,最后总有试对的,就能打开一片天,杀出一条路,然后引导资源向正确的方向走。而那些碰错了的企业虽然死了,但人不会随之而死,带着失败的教训换个地方只能做得更好。这是现代有限责任公司的一个伟大创造,能让资源不断得到重组、再生!因此,我们必须倡导、呼吁和推动社会形成鼓励企业家试错的氛围,包括法律制度、意识形态、社会文化多个方面,这是应对不确定性的最重要环节。只有放开去试,这个国家、这个市场经济才有希望。
Many economic theories point out that the most important feature of the market is uncertainty. This is also the most important issue that businesses and entrepreneurs face in their marketing activities. The market contains countless consumer activities. Although economists can use mathematical models to make economic projections, in fact, they are often guessing that no one can fully understand and grasp the market. In addition, the technological change and the volatile political situation have also exacerbated market uncertainty. So, under such circumstances, how to seek survival and development of enterprises? The answer to this question is that we can not and can not hope to completely eliminate or avoid uncertainty, because the uncertainty is the reason for the existence of the enterprise - that is, with innumerable The business tries to deal with the uncertainty. Tens of millions of businesses run independently and their own attempts, and finally have a trial, you can open a piece of the day, to blaze a road, and then guide the resources to the right direction. And those enterprises that touch the wrong though die, but people will not die, with a lesson of failure can only do a better place. This is a great creation of a modern limited liability company, allowing resources to be continuously reorganized and regenerated! Therefore, we must advocate, urge and promote the formation of an atmosphere of encouragement and trial and error of entrepreneurs, including the legal system, ideology, social and cultural This is the most important part of dealing with uncertainty. Only let go to try this country, there is hope for this market economy.