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以“成本杀手”著称的迪斯博士,当前形势下,如何在必要的投入和缩减成本间找到平衡?正式履新7个月后,大众汽车集团管理董事会成员、大众汽车品牌董事会主席迪斯(Herbert Diess)第一次在华接受采访。2015财年,大众品牌全球销量为442.2万辆,比2014财年下降3.6%,销售收入为1062亿欧元,比上年增长6.5%,但营业利润则从24.76亿欧元下降至21.02亿欧元。如何重整旗鼓?产品最为重要。在最重要的中国市场,大众品牌制定了全新的新能源规划、智能化规划、SUV车型规划以及经济型车
Under the current situation, how to find the balance between necessary investment and cost reduction? After 7 months of official performance, the members of the management board of Volkswagen Group, chairman of Volkswagen Brands Board of Directors Herbert Diess first interviewed in China. In fiscal 2015, Volkswagen sold 4,422,000 units globally, down 3.6% from FY 2014 and revenues of 106.2 billion euros, up 6.5% from the previous year but operating profit dropped from 2,476 million euros to 2.102 billion euros. How to regroup? The product is the most important. In the most important Chinese market, Volkswagen has developed a brand new new energy plan, intelligent planning, SUV model planning and economy car