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“跨文化传播和软实力建设”是当今外宣领域一个有特殊意义的命题。谈起“文化”、“传播”、“实力”、“建设”等词语,大家都很熟悉,但如果把其作为相互关联的概念提出来,就会感到其中体现着外宣工作者强烈的责任担当意识,因为,专家学者普遍认为对外传播领域本身,即是国家软实力的重要构成部分。2006年8月31日,由中国外文局主办、中国外文局对外传播研究中心承办“跨文化传播与软实力建设”论坛,其宗旨:“从中国日益扩大的对外交往、对外开放的需要出发,探索跨文化传播的规律,以指导我们更好地向世界说明中国,并通过对相关问题的研讨,深化对中国软实力建设的认识。”国务院新闻办公室主任蔡武说:“我们正着力构建全方位、多层次、宽领域的大外宣格局,为中国的和平发展营造良好的国际舆论环境,对外树立良好的国家形象,提升中国的软实力。而跨文化传播与交流不仅是我们工作的重要内容,更是实现上述目标的有效途径和手段。”国务院新闻办公室副主任、中国外文局局长蔡名照说:举办“跨文化传播论坛”,能够与智者相聚,博采众长,对主办方和听众都是一次难得的机会。跨文化传播论坛主持人、中国外文局常务副局长周明伟说:我们将通过我们共同的努力,使这个论坛成为大家共同的资源,成为一个能够有效研究如何应对“向世界说明中国”种种机遇和挑战的舞台,为实现胡锦涛总书记提出的实现和平发展,构建和谐社会、和谐世界的目标作出我们的一点贡献。在论坛举办期间,《对外大传播》分别采访了外交学院院长吴建民、著名学者余秋雨、美国百人会发起人杨雪兰以及中国宗教局局长叶小文和可口可乐中国有限公司董事长陈奇伟先生,同时又专访了《江边对话——一个基督徒与一个无神论者》图书的作者帕罗和赵启正先生。从本期开始,本刊将对以上内容以“论坛”专栏形式系列刊出。敬请读者关注并积极参加讨论,以为中国跨文化传播与“软实力建设”出谋划策。
“Intercultural communication and building of soft power” is a special topic in the field of outreach nowadays. Everyone is familiar with the words “culture,” “communication,” “strength,” and “construction.” If we put forward the concept of inter-relatedness, we will feel that it is a strong responsibility of the propaganda workers Be aware of this, because experts and scholars generally believe that the field of external communication itself is an important part of the country's soft power. On August 31, 2006, sponsored by the Chinese Bureau of Foreign Affairs, the Foreign Communication Research Center of the Chinese Bureau of Foreign Languages undertakes the forum of “Intercultural Communication and Soft Power Building”. Its purpose is: “From the needs of China's ever-expanding foreign exchange and opening up to the outside world, Explore the law of intercultural communication so as to guide us to better explain China to the world and deepen our understanding of China's soft power building through discussions on relevant issues. ”Cai Wu, director of the State Council Information Office, said:“ We are working hard to build a comprehensive Orientation, multi-level and broad field of foreign propaganda to create a favorable international media environment for the peaceful development of China and establish a good national image of the outside world so as to enhance China's soft power. Intercultural communication and exchange are not only important to our work Content and more effective ways and means to achieve the above goals. ”Cai Mingzhao, deputy director of the Information Office of the State Council and director of the Chinese Foreign Affairs Bureau, said: Holding the“ Intercultural Communication Forum ”can meet with wise people and draw upon others and is both a sponsor and a listener Rare opportunity. Zhou Mingwei, the executive director of the Intercultural Communication Forum and executive deputy director of the Chinese Foreign Affairs Bureau, said: Through our joint efforts, we will make this forum a common resource for all and an opportunity to effectively study how to deal with the “explaining China to the world.” Challenge the stage for our realization of the goal of achieving the goal of peace and development, building a harmonious society and a harmonious world proposed by General Secretary Hu Jintao. During the forum, “Foreign Propaganda” interviewed Wu Jianmin, Dean of the Diplomatic Academy, Yu Qiuyu, a famous scholar, Yang Xuelan, the founder of the 100th NPC, Ye Xiaowen, director of the Chinese Religious Affairs Bureau, and Chen Qiwei, chairman of Coca-Cola China Ltd., Paro and Mr. Zhao Qizheng, authors of The Riverside Dialogue - A Christian and an Atheist. From the beginning of this issue, we will publish the above contents in the form of “forum” column. Please readers attention and actively participate in the discussion, in order to China's cross-cultural communication and “soft power” advice.