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对于未来,广告人有迷茫和忧虑,但更多的是,天马行空的奇想和茅塞顿开的豁然。Google是网络公司,还是一个最牛的广告公司?未来广告公司和媒体代理公司会重新合二为一吗?传统媒体会为网络视频打工吗?一些人在这样猜测着,我们都希望能很快有个答案。在这个不确定时代的所有猜想,都让我们对未来充满了憧憬,但也多了很多迷茫。当采访一些广告人,被问及“如何看待当下发生的诸多融合”时,他们给了我们很多种视角。这些视角给我们打开了一扇门,我们不只看到了在营销传播中发生的根本性变化,
For the future, advertisers are confused and worried, but more imaginative fanciful and suddenly set out. Is Google an internet company or a cow advertising agency, and will future advertising agencies and media agencies reunite? Does traditional media work for online video? Some people are guessing at this and we all want to be quick Have an answer. All the conjectures in this uncertain era have given us a longing for the future, but we are still more confused. When interviewed with some advertisers, they were asked us a lot of perspectives when asked how they think about the many convergences that happen right now. These perspectives opened the door to us, we not only saw the fundamental changes in marketing communications,