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近几年来,品牌传统方式的宣传竞争日益激烈,影视剧植入品牌广告就逐渐成为品牌创新宣传渠道的关注热点,“广电总局第66号令”更成为影视剧植入品牌广告大热起来的催化剂。当然,如果品牌植入广告与影视剧融合得比较完美,其宣传效果往
In recent years, the propaganda and competition of the traditional brand has become more and more fierce. Film and television drama implanted brand advertising has gradually become the focus of brand innovation and propaganda channels. “SARFT Order No. 66” Of the catalyst. Of course, if the brand implanted ads and film and television play more perfect integration, the publicity effect to