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西部广告市场中国西部,在营销这个概念中是一个模糊的说法。任何一个有营销学知识的人都知道,“地点”本身就是一个十分重要的营销术语。中国的市场广阔,从世界的范围来看,中国西部和中国东部,和中国南部没什么差异性,但实际状况却是,整个西部经济总量只相当于全国经济总量的1/10,四川2002年的人均消费能力只相当于广东省的1/6,相当于上海市民的1/4。四川无论从人口,还是从土地面积都排在全国前几位,但国民生产总值只相当于山东的1/2。这样的经济差距就是西部营销人面前的现实局面。在经济落后这一大背景下,西部企业的总体状况也必然是落后的。而广告行
Western advertising market in western China, in the concept of marketing is a vague statement. Anyone who has a marketing knowledge knows that “place” is a very important marketing term in itself. China has a vast market. From the perspective of the world, there is no difference in western China, eastern China, and southern China. However, the actual situation is that the entire western economic output is only 1/10 of the national total. Sichuan 2002 The per capita spending power of the year is only 1/6 of that of Guangdong Province, which is equivalent to one fourth of Shanghai’s citizens. Sichuan ranks first in the country both in terms of population and land area, but its GNP is only half that of Shandong. This economic gap is the reality of the situation before the western marketing people. In the context of economic backwardness, the overall status of western enterprises must also be backward. And advertising firms