【摘 要】
：
分析了青岛市发展海上休闲运动的优势、劣势、机遇和面临的威胁。认为青岛市海上休闲运动的发展面临着较大的机遇和挑战,青岛市应对沿海区域可用资源科学整合、对不同海上休
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分析了青岛市发展海上休闲运动的优势、劣势、机遇和面临的威胁。认为青岛市海上休闲运动的发展面临着较大的机遇和挑战,青岛市应对沿海区域可用资源科学整合、对不同海上休闲项目合理布局,加大海上休闲运动的开发力度,强化海上休闲运动品牌的宣传与推介,并开发设计独具特色的海上休闲项目,不断提高海上休闲运动开展规模。
The advantages, disadvantages, opportunities and threats to the development of maritime recreational activities in Qingdao are analyzed. It is believed that the development of maritime recreational activities in Qingdao is facing great opportunities and challenges. Qingdao should integrate scientificly the available resources in the coastal areas, rationalize the layout of different maritime recreational projects, intensify the development of recreational sports at sea, and strengthen the recreational sports brand at sea Publicity and promotion, and the development of unique design of marine leisure projects, and continuously improve the scale of maritime recreational sports.
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