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随着互联网的广泛应用和电子商务的飞速发展，基于Internet的网络营销方式正成为越来越多的企业的主要营销方式。我国的网络营销起步较晚，网络营销水平还处于初级阶段，因此我国企业在开展网络营销活动时仍存在一些问题，主要是企业网络营销策略水平低，物流配送体系不健全，网络支付不安全，网络基础设施差和专业的网络营销人员缺乏等。为此应该提升网络营销的策略水平，健全物流配送体系，大力加强网络基础设施建设，提高网络支付的安全性以及培养网络营销人才，以促进企业网络营销快速健康可持续发展。
With the extensive application of the Internet and the rapid development of e-commerce, Internet-based network marketing is becoming the main marketing method for more and more enterprises. Our country’s network marketing started later, and the level of network marketing is still in its infancy. Therefore, there are still some problems in carrying out network marketing activities in our country. The main problems are the low level of enterprise network marketing strategy, the unsound logistics and distribution system, the insecure network payment, Poor network infrastructure and lack of professional network marketing staff. To this end, we should enhance the strategic level of network marketing, improve the logistics and distribution system, vigorously strengthen the construction of network infrastructure, improve the security of online payment and cultivate network marketing personnel so as to promote the rapid, healthy and sustainable development of enterprise network marketing.