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英文官方网站是旅游资源对外宣传的重要传播媒介,其网站内容设计及其风格建设直接影响游客对目的地信息的接收效果。本文通过对世园会官方网站英文版本的实证调查,归纳其栏目内容及文本风格的特点,并结合打造富有“文化亲和力”官方媒体的传播理念,以西安世园会网站设计为契机,提出国内旅游对外宣传网站的内容及风格建设策略。
English official website is an important propaganda media of tourism resources. Its website content design and its style construction directly affect the reception effect of tourists on destination information. Through the empirical investigation of the English version of the official website of the Horticultural Exposition, this article summarizes the contents of the columns and the characteristics of the text style. Combining with the concept of creating a “cultural affinity” of the official media, with the opportunity of designing the website of the Xi’an Horticultural Exposition, Put forward the content and style construction strategy of domestic tourism website.